A prominent UK-based media company managing multiple digital publications wanted to improve the efficiency and ROI of their ad operations.
They partnered with Code Elevator to outsource their ad operations, aiming to increase ad revenue and optimize their ad tech stack.
- Complex ad operations across multiple properties
- Inefficient ad placements leading to revenue loss
- Lack of expertise in programmatic and direct ad buying
- Need for continuous optimization and real-time monitoring
Code Elevator assembled a dedicated ad ops team:
- Ad Operations Specialists
- Data Analysts
- Programmatic Experts
Execution
Phase 1: Audit & Setup (2 Weeks)
Evaluated current ad setups and revenue streams
Integrated advanced ad servers and analytics toolsPhase 2: Optimization & Management (Ongoing)
Reorganized ad inventory for better yield
Implemented header bidding and programmatic demand partners
Monitored performance daily and adjusted campaigns in real-timePhase 3: Reporting & Strategy (Monthly)
Delivered transparent monthly reports
Recommended strategies to increase viewability and engagement
Outsourcing our ad operations to Code Elevator was a game changer. Their expertise unlocked new revenue streams and simplified our ad management.
Head of Digital, UK Media Company
Results
- Ad Revenue: Increased by 45% within 3 months
- Viewability: Improved ad viewability scores by 30%
- Operational Efficiency: Reduced manual workload by 60%
- Inventory Yield: Optimized yield across desktop and mobile
Tools & Technologies Used
- Google Ad Manager
- Prebid.js for header bidding
- Google Analytics
- Custom dashboards for real-time monitoring
