A UAE-based startup developing a unique mobile app aimed at lifestyle and convenience sought to launch with a strong market impact.
They partnered with Code Elevator to create and execute a video marketing campaign that would drive awareness and installs.
- Highly competitive app market in the UAE
- Limited brand recognition before launch
- Need for engaging, localized content that resonates with the target audience
- Tight timeline to build hype and generate installs
Code Elevator’s creative and marketing teams collaborated on:
- Scriptwriting and storyboarding
- Professional video production with local cultural relevance
- Multi-channel distribution strategy including social media, YouTube, and app store promotion
Execution
Phase 1: Strategy & Content Creation (2 Weeks)
Defined target personas and messaging
Produced a series of short, engaging videos (teasers, demos, testimonials)Phase 2: Launch & Promotion (1 Month)
Rolled out videos across platforms with targeted ads
Leveraged influencer partnerships to amplify reach
Monitored campaign performance and optimized spend
Code Elevator’s video marketing campaign was pivotal to our launch success. Their ability to blend creativity with data-driven promotion delivered amazing results fast.
CEO, UAE Startup
Results
- App Installs: 20,000 installs within the first month
- Engagement: High video completion rates (~80%)
- Brand Awareness: Significant increase in social media followers and mentions
- ROI: Cost-per-install (CPI) decreased by 30% over campaign duration
Tools & Technologies Used
- Adobe Premiere Pro & After Effects
- Facebook & Instagram Ads Manager
- YouTube Ads
- Social media analytics tools
