A fast-growing fintech startup wanted to enhance its mobile app payment experience. Despite growing downloads, the app faced a high drop-off rate during payment, leading to lost revenue and frustrated users.
The client partnered with Code Elevator to revamp the payment flow within their iOS and Android apps to increase conversions and improve user trust.
- Complex multi-step payment flow causing user frustration
- Security concerns and lack of transparent feedback during transactions
- Limited integration with popular payment gateways affecting payment options
- Low conversion rate at the checkout screen
- No personalized payment options or saved user preferences
Code Elevator deployed a cross-functional team of mobile developers and CRO specialists:
- 2 iOS Developers
- 2 Android Developers
- 1 Conversion Rate Optimization Expert
Execution
Phase 1: Payment Flow Audit & User Research (2 Weeks)
Conducted usability testing to identify friction points
Analyzed user behavior and payment drop-off data
Assessed current payment gateway integrations and security protocolsPhase 2: Mobile Payment Flow Redesign & Development (4 Weeks)
Simplified payment UI to a one-step process with progress indicators
Integrated additional payment gateways (Stripe, PayPal, Apple Pay, Google Pay)
Added biometric authentication for secure, quick approvals
Implemented real-time validation and feedback to guide usersPhase 3: A/B Testing & Optimization (2 Weeks)
Ran A/B tests on different UI layouts and call-to-action wording
Applied CRO insights to reduce abandonment and increase trust
Monitored performance metrics and iterated for improvements
The payment flow overhaul by Code Elevator was a game-changer for us. User trust soared and revenue increased thanks to the streamlined, secure checkout experience.
Product Manager, Fintech Startup
Results
- Checkout Conversion: Increased by 35% across iOS and Android
- User Trust: Positive feedback on security and ease of use
- Payment Options: Expanded gateways leading to wider user preference coverage
- Drop-off Rate: Reduced payment abandonment by 40%
- Client Satisfaction: Praised Code Elevator’s seamless integration and UX improvements
Tools & Technologies Used
- Mobile: Swift (iOS), Kotlin (Android)
- Payment Gateways: Stripe, PayPal, Apple Pay, Google Pay
- Security: Biometric authentication, SSL encryption
- CRO Tools: Google Optimize, Hotjar
