A high-traffic WordPress blog focusing on lifestyle content wanted to improve its affiliate marketing strategy by better managing affiliate links and tracking clicks efficiently.
The client partnered with Code Elevator to build a custom WordPress plugin that could centralize affiliate link management, automate link updates, and provide detailed analytics.
- Managing hundreds of affiliate links manually was time-consuming and error-prone
- Needed automated link redirection and expiration handling
- Wanted detailed reporting on affiliate link clicks and conversions
- Plugin had to be lightweight and compatible with existing themes and plugins
- Required seamless integration with Google Analytics and affiliate networks
Code Elevator assigned a dedicated WordPress development team:
- 2 WordPress Developers
- 1 QA Engineer
- 1 Project Manager
Execution
Phase 1: Requirements & Design (1 Week)
Gathered detailed requirements for plugin features
Designed plugin architecture with scalability and security in mindPhase 2: Plugin Development (3 Weeks)
Developed custom admin interface for managing affiliate links
Implemented automated redirection, link expiration, and replacement
Integrated with Google Analytics for tracking clicks
Built reporting dashboard with click and conversion statsPhase 3: Testing & Deployment (1 Week)
Tested plugin compatibility across browsers and devices
Performed load testing to ensure minimal impact on site speed
Deployed plugin and provided training to client’s content team
The custom plugin from Code Elevator transformed how we manage affiliate links. It’s user-friendly, powerful, and helped us boost revenue significantly.
Content Manager, Lifestyle Blog
Results
Efficiency: Reduced manual affiliate link management time by 70%
Revenue: 20% increase in affiliate-driven sales within 3 months
Reporting: Real-time analytics improved marketing strategies
Performance: No noticeable impact on site load times
Tools & Technologies Used
- Platform: WordPress, PHP
- Tracking: Google Analytics API
- Testing: PHPUnit, BrowserStack
- Project Management: Jira
