A fast-growing B2B SaaS company offering innovative software solutions wanted to scale their lead generation efforts globally.
They partnered with Code Elevator to design and implement a full-funnel digital marketing strategy that delivers consistent, qualified leads.
- Highly competitive SaaS market with niche audience
- Fragmented marketing efforts leading to inconsistent lead quality
- Need for alignment across marketing channels
- Desire to shorten sales cycles and improve lead nurturing
Code Elevator built a comprehensive, data-driven digital marketing funnel by:
- Running targeted PPC campaigns across Google Ads and LinkedIn to attract decision-makers
- Optimizing website content and structure for SEO to improve organic visibility
- Creating personalized email nurture sequences to engage and educate leads
- Producing engaging video content to demonstrate product benefits and use cases
- Implementing analytics tracking and conversion attribution to refine campaigns
Execution
Phase 1: Discovery & Strategy (2 Weeks)
Conducted competitive analysis and audience research
Mapped out full-funnel buyer journey and defined KPIsPhase 2: Campaign Launch (2 Months)
Deployed PPC campaigns with segmented ad groups
Launched SEO content improvements and backlink outreach
Rolled out automated email nurture workflows
Published and promoted video case studies and demosPhase 3: Optimization & Scaling (Ongoing)
Monitored funnel performance and optimized ad spend
Refined email messaging and segmentation based on engagement data
Continued SEO enhancements and video marketing refreshes
Code Elevator’s integrated marketing approach transformed our lead generation. Their strategic insights and execution delivered real growth and improved sales outcomes.
VP of Marketing, B2B SaaS Company
Results
- Lead Volume: Increased qualified leads by 65%
- Cost per Lead: Reduced CPL by 30% through better targeting and optimization
- Sales Cycle: Shortened by 20% due to improved lead nurturing
- ROI: Achieved a 5x return on marketing investment
Tools & Technologies Used
- Google Ads & LinkedIn Ads
- SEMrush & Ahrefs for SEO
- HubSpot / Marketo for email automation
- Adobe Premiere & YouTube for video marketing
- Google Analytics & CRM integration
