A growing Direct-to-Consumer (DTC) brand wanted to improve its website’s conversion rates to increase sales and maximize marketing ROI.
They collaborated with Code Elevator’s digital marketing experts to implement a comprehensive Conversion Rate Optimization (CRO) strategy.
- Low conversion rates despite good traffic
- Poor user engagement on key landing pages
- Lack of data-driven insights on user behavior
- Inefficient funnel causing drop-offs at checkout
A specialized team from Code Elevator worked closely with the client:
- CRO Specialists
- UX/UI Designer
- Data Analyst
Execution
Phase 1: Audit & Research (1 Week)
Analyzed website analytics and user behavior
Identified high drop-off points using heatmaps and session recordingsPhase 2: Strategy & Testing (4 Weeks)
Developed hypotheses for improving key pages
Created A/B test variants for headlines, CTAs, and layouts
Tested personalized content and trust signalsPhase 3: Implementation & Monitoring (2 Weeks)
Rolled out winning variants across the site
Monitored performance and iterated improvements
Code Elevator’s CRO expertise transformed our website. The data-driven approach delivered measurable results that impacted our bottom line.
Marketing Manager, DTC Brand
Results
- Conversion Rate: Increased by 60% across primary sales funnels
- Engagement: User time on page improved by 35%
- Checkout Completion: Reduced cart abandonment by 25%
- Revenue: Significant uplift in monthly sales
Tools & Technologies Used
- Google Analytics
- Hotjar (Heatmaps & Recordings)
- Optimizely (A/B Testing)
- Google Tag Manager
