A fast-growing mobile app offering AI-powered language learning features wanted to increase visibility and downloads in international markets—including Germany, the UAE, and the UK.
Despite positive user reviews and competitive features, their app was buried under better-optimized competitors. Code Elevator’s ASO experts were brought in to boost organic downloads, enhance visibility, and localize app store listings for multiple regions.
- Inconsistent search visibility across App Store and Google Play
- Poor keyword ranking in non-English markets
- Generic, untranslated metadata for global audiences
- Low install-to-open rate due to unoptimized visuals and unclear messaging
- No A/B testing in place for icons, screenshots, or descriptions
- The objective was to increase downloads and improve discoverability in at least four international markets—without paid ads.
Code Elevator assigned a dedicated ASO team:
- 1 ASO Strategist
- 1 App Store Copywriter (multilingual)
- 1 Localization Expert (for German and Arabic)
- 1 Mobile UI Designer
Execution
- Phase 1: Audit & Keyword Research (1 Week)
Audited current app listings in both iOS and Android stores
Researched top-performing keywords in English, Arabic, and German
Benchmarked competitors’ keyword rankings and visuals - Phase 2: Metadata Optimization (1 Week)
Created keyword-rich titles, subtitles, and descriptions in all supported languages
Used ASO tools to track competition and traffic potential
Localized content for tone, grammar, and cultural context—not just translation - Phase 3: Visual Assets & A/B Testing (2 Weeks)
Designed new app icons, screenshots, and preview videos
Focused on feature highlights (offline mode, AI tutor, gamified lessons)
Ran A/B tests using Google Play Experiments and Apple’s Product Page Optimization
Phase 4: Rollout & Monitoring (Ongoing)
Monitored keyword ranking daily
Adjusted metadata based on performance and seasonality
Optimized regularly for high-converting search terms (e.g. “learn Spanish fast”, “German language app”)
Code Elevator took our app from hidden to top-ranked in just weeks. Their multilingual ASO expertise was a game-changer for our global growth.
Head of Product, Language Learning App
Results
- Download Increase: +70% in 3 months
- Keyword Rankings: Top 5 rankings for 12+ targeted phrases in 4 languages
- Install-to-Open Rate: Improved by 26% due to better first-impression visuals
- Localized CTR: Increased by 38% in German-speaking countries
- ASO ROI: Achieved 4x organic user growth with zero additional ad spend
Tools & Platforms Used
- ASO Tools: AppTweak, Sensor Tower, Google Play Console
- Design & A/B Testing: Figma, Apple Product Page Optimization, Google Play Experiments
- Localization: DeepL, Localize, and in-market review by native speakers
Localized CTR
0
%
Install-to-Open Rate
0
%
