You hear a lot about data-driven strategies. It means building your digital marketing strategies based on data. But honestly, do you understand your GA data and metrics? If not, then your strategy is likely to fail. Enter strategy-driven data. We lay out a simple yet effective strategy to better interpret your data. See insights in graphs and charts by connecting Google Analytics to Power BI.

Get the full potential of your data ecosystem with Google Analytics 4’s data integration and unification capabilities. Seamlessly integrate data from various sources, including CRM systems, advertising platforms, and customer support tools, to create a single, comprehensive view of your business’s performance. Overcome the challenges of fragmented data and gain actionable insights for better decision-making.

To ensure your Google Analytics 4 (GA4) implementation is accurate, first verify that the Global Site Tag (gtag.js) is present on all website pages and that the measurement ID matches your GA4 property settings. Inspect the page source for the “gtag” snippet. Use GA4’s Real-Time report to monitor live events and conversions, like form submissions and button clicks, to check if they’re captured correctly. Additionally, compare GA4 data with other sources like server logs to identify any data discrepancies. Utilize tools like Google Tag Assistant to detect and resolve any implementation errors. Still having issues? Let us take a look at your GA4 account.

GA4 offers a range of built-in reports and also allows for significant customization with its “Explorations” feature. Key report categories include:

• Realtime: Understand what is happening on your site or app right now.
• Life cycle: Track user acquisition, engagement, monetization, and retention.
• User: View demographics and technology reports to understand who your users are.

GA4 has been built with privacy at its core, offering features like data deletion requests, cookieless tracking, and IP anonymization. It is designed to help comply with regulations such as GDPR and CCPA.

Our services include GA4 setup, configuration, migration, custom report creation, training sessions, and ongoing support to ensure your analytics are always providing valuable insights. We also assist in integrating GA4 with other tools and platforms to enhance your data analysis capabilities.

A free Google Analytics 4 (GA4) audit helps ensure your analytics are set up correctly, verifying that all tracking codes are properly implemented. It identifies issues like duplicate tracking or incorrect event setups, which can skew data. By optimizing event tracking and conversion paths, you can gain deeper insights into user behavior and improve conversion rates. An audit also checks for compliance with data privacy regulations. Additionally, it offers tailored recommendations for your specific needs and goals, providing an educational overview of GA4’s capabilities, thus enhancing both data accuracy and business decision-making.