An innovative e-learning platform serving international learners wanted to improve its email marketing performance to increase course enrollments and reactivate inactive subscribers.
They engaged Code Elevator to redesign their email marketing strategy.
- Low email open and click-through rates
- High subscriber inactivity and churn
- Generic email sequences not tailored to user behavior
- Limited automation and segmentation in place
Code Elevator’s email marketing team implemented:
- User behavior segmentation based on activity, course interests, and engagement
- Automated, personalized email sequences (welcome series, re-engagement campaigns, course recommendations)
- A/B testing for subject lines, send times, and content format
- Integration with CRM and learning management system for seamless data flow
Execution
Phase 1: Audit & Strategy (1 Week)
Analyzed existing email campaigns and performance
Developed new segmentation and automation workflowsPhase 2: Implementation (3 Weeks)
Set up targeted and automated campaigns using best practices
Created personalized content with dynamic recommendationsPhase 3: Monitoring & Optimization (Ongoing)
Continuously tracked KPIs and adjusted campaigns based on data
Ran ongoing A/B tests to improve engagement
The revamped email flows from Code Elevator brought new life to our subscriber base and helped us convert more learners than ever before.
Marketing Director, E-learning Platform
Results
Open Rates: Increased by 40% within two months
Reactivation: Successfully re-engaged 25% of dormant subscribers
Click-Through Rates: Improved by 35%
Course Enrollments: Boosted through personalized recommendations
Tools & Technologies Used
- Mailchimp / HubSpot / ActiveCampaign (depending on client)
- Google Analytics
- CRM integration tools
- Email testing platforms (Litmus, Email on Acid)
